The world gets through 500 billion plastic cups each year. In Britain plastic pint cups are one of the worst offenders. From British festivals it is estimated that almost 70% of plastic pint cups will end up in landfill or, most likely, the environment, where they will languish for centuries. A Plastic Planet are calling out for the Government to ban them without delay. Innovation will only happen if we take away the cheap plastic option, and many safe alternatives are already available. Read more here.