Today marks another important milestone in the North Sails journey. The We Are North Sails campaign is set to take the ocean-forged spirit of North Sails Apparel to a whole new audience. The campaign focuses on the Sailor Jacket, as the first in a series of the iconic products that since 1989 have shaped and defined who they are. The goal? To bring the brand into a lifestyle space, to people who share their passion, bravery and resilience. Who follow their own path, no matter what. And who are tuned into—and fiercely protective of—their environment. We Are North Sails celebrates this shared mentality and sense of community, and brings the spirit of the ocean to people everywhere.