In anticipation of Earth Overshoot Day 2023 this Wednesday Plastic Free will be broadcasting a powerful message of hope and possibility, calling on the creative industry to design differently. Earth Overshoot Day falls on 2nd of August and marks the day in the year where we have used up all the natural resources that the earth can replenish in a year. In other words, from this day forward, we’re borrowing natural resources that is not ours. The campaign is a reminder that the solutions are already here.