Brand audit collection by Trash Hero

At the end of September Trash Hero concluded a Brand Audit data collection for the year. A brand audit categorises the plastic collected at cleanups (food packaging, household products, personal care, smoking materials) and, most importantly, records the name of the parent company that manufactured it. This data is shared with Break Free From Plastic, who use it as part of their annual Brand Audit Report. So far this year they have conducted a total of 120 Brand Audits! These were completed by 57 chapters in 6 countries – Indonesia, Malaysia, Thailand, Switzerland, Poland and Georgia. There were 1,620 volunteers that took part, and they recorded 29,504 pieces of plastic. To find out more please check out their latest blog post.